SEO, Paid Ads, Facebook Ads, Content Marketing, Email Marketing akan masih tetap sama digunakan dan eksis menjadi tools Digital Marketing di tahun 2019 (Neil Patel, Pakar Digital Marketing).
Survei Middle Class Institute (MCI) di 6 kota menyebutkan bahwa 23% total responden membayar zakat, infak, sedekah, wakaf (ZISWAF) via transaksi elektronik (dikutip dari GenM, Yuswohady). Semakin besar penetrasi internet di masa depan serta intensifnya para pengelola zakat dalam mengembangkan channel online-nya maka jumlah jalur e-channel ini akan semakin diminati. Diantaranya ialah pengembangan web donation dan social media fundraising.
Agenda
• Tren Social Media dan Digital Filantropi
• Optimalisasi Web Donation sebagai Pintu Utama Digital Fundraising Filantropi
• Merancang Konten Social Media Fundraising
• Visual dan Video dalam Social Media Fundraising
• Praktik Mengembangkan Konten Social Media Fundraising
• Meningkatkan Repeat Donasi Melalui Email Marketing
• Facebook dan Instagram Ads untuk Fundraising Media Sosial
• Analytics dalam Digital Marketing
Sasaran Peserta
Peserta yang memahami tentang basic fundraising dan social media dasar, User Social Media, Pengelola Komunitas, Public Relation, Lembaga Amil Zakat, BAZNAS, dan Pegiat Pemberdayaan.
Fasilitator
• Muhammad Ihsan
Manager Digital Fundraising Dompet Dhuafa
• Zulfa Faizah
Head of Content Insan Bumi Mandiri
• Khalida Yusria
Chief Marketing Officer Adaide Tech
• Arya Maulana
Digital Strategist Insan Bumi Mandiri
• Salman Alfarisi
Head of Digital Marketing Adaide Digital
Waktu dan Tempat
Selasa-Rabu, 10-11 Maret 2020
Pukul 08.30-17.00 WIB
Hotel Balairung, Jl. Matraman Raya No.19, Jakarta
Investasi
• Rp.2.500.000,- (tanpa menginap)
• Early Bird Rp.2.250.000,- (transfer sebelum 28 Feb 2020)
• Mengulang tema yang sama discount 50% (peserta batch sebelumnya)
Fasilitas
Konsumsi selama training, modul, training kit, dan sertifikat.
Info & Registrasi
Whatsapp : 085215646958 (Intan)
Telp : 021-7418607
Facebook : Info IMZ
Twitter : @infoIMZ
Instagram : DDCorpU
www.imz.or.id
SEO, Paid Ads, Facebook Ads, Content Marketing, Email Marketing will still be the same as being used and exist as Digital Marketing tools in 2019 (Neil Patel, Digital Marketing Specialist).
The Middle Class Institute (MCI) survey in 6 cities stated that 23% of total respondents paid zakat, donation, alms, endowments (ZISWAF) via electronic transactions (quoted from GenM, Yuswohady). The greater the internet penetration in the future and the intensive management of zakat in developing its online channels, the number of e-channel channels will be increasingly in demand. Among them is the development of web donation and social media fundraising.
Agenda
• Trends in Social Media and Digital Philanthropy
• Optimization of Web Donation as the Main Gate for Digital Fundraising Philanthropy
• Designing Social Media Fundraising Content
• Visuals and Videos in Social Media Fundraising
• The Practice of Developing Social Media Fundraising Content
• Increase Repeat Donations Through Email Marketing
• Facebook and Instagram Ads for Social Media Fundraising
• Analytics in Digital Marketing
Target audience
Participants who understand basic fundraising and basic social media, Social Media Users, Community Managers, Public Relations, Amil Zakat Institutions, BAZNAS, and Empowerment Activists.
Facilitator
• Muhammad Ihsan
Manager of Digital Fundraising Dompet Dhuafa
• Zulfa Faizah
Head of Content Insan Bumi Mandiri
• Khalida Yusria
Chief Marketing Officer Adaide Tech
• Arya Maulana
Digital Strategist Bumi Mandiri Individual
• Salman Alfarisi
Head of Digital Marketing Adaide Digital
Time and place
Tuesday-Wednesday, March 10-11, 2020
At 08.30-17.00 WIB
Balairung Hotel, Jl. Matraman Raya No.19, Jakarta
Investation
• Rp. 2,500,000 (without staying overnight)
• Early Bird Rp.2,250,000 (transfers before 28 Feb 2020)
• Repeating the same theme 50% discount (previous batch participants)
Amenities
Consumption during training, modules, training kits, and certificates.
Info & Registration
Whatsapp: 085215646958 (Intan)
Tel: 021-7418607
Facebook: IMZ info
Twitter: @infoIMZ
Instagram: DDCorpU
www.imz.or.id
